Whereas you may reap a lot of benefits from automated traffic gaining you also risk opening doors to fraud. What takes place in this instance is that the robotic programs are used to view your ads instead of genuine people. In the long run you have results that have been skewed heavily by the views and clicks without much coming to your company in terms of revenue.
If you are looking to ensuring that your ecommerce site is safe from traffic fraud you must ensure that you are using the services of internal and external partners whose integrity you can vouch for. You must be interested to get clarification about the location of the service provider, the nature of the programmatic infrastructure that they are implementing alongside giving you the assurance that you are going to get fraud free system.
Another effective method that you can resort to for the purpose of safeguarding your online store from traffic fraud is to consider developing tracking instruments on your own. This is paramount since you will have the advantage of weighing the outcomes that you have and the ones provided by the traffic service firm. Even though there might be a small variance on both results, the ones generated by the platform must be lower that your own.
You will have made the step in the right direction in your quest of safeguarding your online store from traffic fraud through the implementation of the approach that will assist you in ensuring that every click made is marked. This way you will be able to utilize the special identifiers whose function is to authenticate the existence of every click that is made. The parameters that are used in this respect include the IP, timing and unique identifiers. Suspicious activities are flagged if unusual high clicks are coming from a certain IP address.
It is advisable to make a request to the traffic service provider to only put your ads on particular websites for the purpose of seeing to it that your online store is safe from traffic fraud. This is essential as you are able to avoid sites that are not reputable or the one that you are not well versed with.
You must make sure that your online store campaigns are closely monitoring as a strategy of ensuring that your platform is protected from traffic fraud. This way you will have the capability to know when there are activities of the bots and decide on the best strategy to undertake the blocking. It has been shown that a lot of the mobile ad fraud are caused by the manipulation of the attribution.